Motive builds an automated operations platform that pairs IoT hardware with AI software, serving industries that run on physical work like trucking, logistics, construction, and oil and gas. I built out their digital design team, covering web design, motion, and videography.
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I joined Motive as the only web designer and grew the team into the digital design arm of motive: three web designers and two video and motion designers. Together we overhauled the digital experience with a stronger visual identity and a greater emphasis on interactivity and motion.
On the web side, we applied design system thinking to build a modular component library, which multiplied our output. We partnered with the CEO, CMO, and marketing team to rebuild the site around the company's new positioning and messaging. On the video side, we created a motion design system and asset catalogue that let us produce at speed without sacrificing brand consistency or quality.
